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You Paid How Much For That Domain Name?
by Gail Robinson

Selling domain names - that's the business to be in. It's a licence to print money. We're talking telephone numbers here; the domain name Business.com was recently sold for a staggering $8 million. That makes it the most expensive domain name in the world. Previous record holders include Compaq who paid nigh on $3.3 million for the Altavista.com name.
February 3, 2000

It's the .com addresses that are pulling in the big money. Out of the ten million or so domain names registered worldwide over six million of them are .coms. The second most popular is .net, with a paltry one million domains registered. In a business world that no longer relies on flashy offices and smart suits to create the right image, a .com domain can say a lot about your business. Get the right domain name, spend a bit of money on producing a professional web site and visitors to the site will probably assume you're a large, established, international business. That's why .coms are so valuable.

But isn't it a bit late to grab those really great domain names and to turn yourself into an overnight millionaire by auctioning them off? Well yes, truth be told, all the good .com domains went long ago, snatched up by Internet pioneers who realised their potential value. In fact some 97 per cent of the words in Webster's dictionary have already been registered.

Don't give up hope though. Changes in the domain name industry have opened up a whole new world of potential. For starters, most domain name registrars can now register names containing anything up to 63 characters (the previous maximum was 22). San Diego lawyer Michael Eddy was quick to jump on this particular bandwagon and he successfully registered www.attorneyreferralservice.com and www.hotelreservationservice.com soon after the new ruling came into action. And not one to miss the boat I am now the proud owner of the URL, www.thebestdomainnameintheworld.com.Try your luck by typing in your own long domain names at the NetBenefit site (www.netbenefit.co.uk) or pay www.verylongdomains.com a visit.

And don't forget there are the 243 country suffixes to explore. Dot com might be the most desirable suffix but there are some quirky addresses elsewhere in the world that could come in useful. For example, the Italian government recently ruled that non-Italian organisations could now register an .it domain - anybody for buy.it, sell.it or want.it? Other popular countries are Turkmenistan with its .tm address, the Kingdom of Tonga's .to (fly.to, takeatrip.to etc), Austria with .at and American Samoa with the potentially useful .as.

More seriously, it seems the European Union is investigating the idea of adding a new domain name to the list - .eu. The Eurocrats reckon this will allow European e-businesses to compete more effectively with the mighty American .coms. It also means that a business that trades in Europe wouldn't have to register all the various country domain suffixes. The EuroISPA, an organisation of European Internet Service Providers, has been lobbying on this issue for quite some time and the first steps have been taken. Apparently to get a domain set up the EU needs the approval of the International Organisation for Standardization (ISO) and although the ISO hasn't approved the domain, it has reserved .eu. The Internet Corporation for Assigned Names and Numbers (www.icann.org) also has to authorise the new domain.

If you're dead set on a .com you could always take a look at the domains that have been repossessed. Every year or couple of years people have to pay up to re-register their domain name - inevitably some forget or simply can't afford it anymore. These domain names are repossessed and come up for sale again at the usual price. The Unclaimed Domains site (www.unclaimeddomains.com) should be your first port of call. Hand over $49 a year and you get a weekly list of repossessed domain names that have become available during that period. Gems such as Varnished.com, Cyberdraw.com and Wildnkinky.com have all passed through the Unclaimed Domains site.

So how much are they worth?

Business.com holds the record as the most valuable domain on the Net. It was bought for a whopping $8 million by the Californian business eCompanies (www.ecompanies.com). ECompanies specialises in launching Internet start-ups and they plan to turn Business.com into a business-to-business portal site. Jake Winebaum, co-founder of eCompanies, is excited about the purchase, "Business.com is the highest order business-to-business domain name and is a perfect match with the service we're planning… we plan to make Business.com the Internet's pre-eminent business brand." Marc Ostrofsky, a Houston based media entrepreneur, is the now very rich man who sold the Business.com address. He's currently working as the interim CEO of Business.com for eCompanies.

But Business.com could soon be toppled from its top place position. The owners of the domain Year2000.com got very excited recently when they received a $10 million bid for the name, which they were auctioning off through eBay. The bid seemed high for a URL that now seems past its sell-by date and surprise, surprise, the $10 million bid turned out to be a hoax. However, a bid of $2 million had been genuine, unfortunately for Year2000.com the $2 million bidder withdrew before the end of the auction. To prevent the same thing happening again, the domain is now being auctioned off privately; estimates of a $1 million price tag look much more realistic.

The biggie could be America.com though. The online domain name auction house Great Domains (www.greatdomains.com) claims it's received a bid of $10 million for the desirable domain name America.com. We await further hoax stories…

Domain name speculators are also keeping an eye on Banks.com, currently being auctioned off by the UK company Names123.com (www.names123.com). They're expecting a £1 million price tag for this little lovely. Bids were standing at around £100%,000 and the auction closes on March 1st 2000. It's feared this name could be overpriced, after all the much better name Bank.com has already gone and that site is being developed as a community banking resource.

Don't count your chickens…

There are a few cautionary tales to be told of folks who thought they'd get rich quick on domain names but due to cock-ups by the domain name registration services they were cruelly cheated out of their potential millions. One of the saddest tales is that of poor Mahesh Rao. Last year he thought he'd bought the domain Ebusiness.com - although he was surprised it was still free the sale went ahead through Register.com and Mahesh's name was listed as the owner in the registration database. The problem was Mark Ostrofsky already owned that name (yes the same Mark Ostrofsky who sold Business.com, the words Lucky and Sod spring to mind) and he wasn't happy. It was a screw up by Register.com - they'd sold the same domain name twice. Mahesh was left with no domain name and no compensation. The moral of the story is; choose your domain name registration service carefully.

The Bestseller's list

Business.com
$8 million
The details: Bought by the Californian-based eCompanies. They plan to develop the site as a business-to-business service.

AsSeenOnTv.com
$5.1 million
The details: Bought for an extortionate sum and now the place to buy all your As Seen On TV products.

Altavista.com
$3.3 million
The details: Bought by Compaq for its search engine Altavista. It meant you no longer had to type in the cumbersome URL www.digital.com/altavista.

Wine.com
$2.9 million
The details: Not only did VirtualVineyard.com acquire the domain name wine.com back in September 1999 but it also bought a live site. However it's the URL that VirtualVineyards really wanted, the VirtualVineyard's content was immediately swapped over to the Wine.com domain.

Autos.com
$2.2 million
The details: The sale of this domain was conducted by Hit Domains (www.hitdomains.com). The URL was bought by CarsDirect.com, the number one car buying site on the web. Autos.com is now the front door for the company's various auto services.

Express.com
$1.8 million
The details: Now home to the online audio and video retailer DVD Express.

Wallstreet.com
$1m
The details: This domain was sold in April 1999 by Ehud Gavron, who runs an ISP business in Arizona. Online casino Players Sportsbooks and Casino bought Wallstreet.com and they run a stockmarket gambling service on the site. Players Sportsbooks and Casino are based on a tiny island in Venezuela - presumably for tax reasons.

Rock.com
$1m
The details: Yes, you've guessed it, this site is now devoted to all matters rock music related.

Websites.com
$970,000
The details: This desirable domain was auctioned off by Great Domains (www.greatdomains.com) and now is home to Verio, a company that provides Internet and web hosting services to businesses.

Drugs.com
$830,000
The details: Drugs.com was bought from Eric MacIver in May 1999. MacIver had originally planned to set up a pharmaceutical distribution site at Drugs.com. Internet start-up incubator Venture Frogs bought the domain and is now running a drugs and pharmacy portal from there.

Where to buy and sell your domain names

So where do you go to sell that great domain name you've been hoarding since 1996?
Note: The prices listed for the web sites are the latest bids at auction and not the final selling prices.

Great Domains
www.greatdomains.com
Great Domains claims to be the Internet's number domain name broker and it does seem to get the lion's share of the valuable domain name auctioning business. The choice is good with nigh on 300,000 available domain names and web sites to work your way through. The site was promoting the sale of three big name .coms when I last visited - loans.com, taxes.com and cinema.com. Great Domains claims to have received bids of over $1 million for loans.com. Hit the Auction Showcase section if your budget is big, otherwise try the Bargain Showcase.

For those with deep pockets…
$3,000,000 for America.com
$260,000 for Taxes.com
$250,000 for Cinema.com

Bagging a bargain…
$500 for Oop.com
$500 for 1800HouseOfTheLord.com
$1,000 for mp3searcher.com
$1,000 for BMWGUY.com

Ebay
www.ebay.com
The online auction house sells its fair share of domain names.

For those with deep pockets…
$300,000 for OutdoorShoes.com
$500,000 for EshopPlus.com
$500,000 for AmericaSave.com
$300,000 for Worldslargestwebsite.com

Bagging a bargain…
$2,500 for MillenniumSuperBowls.com
$50 for WhyCry.com
$112.50 for Ufly4Less.com
$10 for Recepticle.com

Names123
www.names123.com
This UK-based domain name auction and registration site is hoping to make a million from the sale of the Banks.com domain.

For those with deep pockets…
$1,700,000 for Business-uk.com
$3,400,000 for Businessplc.com
$2,500,000 for Lawyersplc.com
$1,700,000 for Pix.com
$250,000 for Shopforless.com

Bagging a bargain
When I last checked out the Names123 site, the following domains had yet to receive a bid - webtrader.co.uk, getjobs.co.uk, orangoutang.com and greedisgood.co.uk.

Domain Seller
www.domainseller.com
As the Domain Seller site points out, the phrase 'Location, Location, Location' was never more important than on the Internet. This site only buys domain names, so send them an email if you've got a great name to sell. Domain Seller is currently developing sites at efurniture.com, etrip.com, auctionsonline.com and bargainmania.com.

URLMerchant
www.urlmerchant.com
You can list your domain name for sale here for free on this huge domain name selling and auction site. URLMerchant also runs live online domain name auctions if you fancy a bit of excitement - the minimum bid is $750. Domain names offered for sale on this site typically go for between $5,000 and $15,000.

For those with deep pockets…
$28,000 for Eorders.com
$22,500 for Modembank.com
$12,500 for EKits.com
$5,500 for Rumagesale.com

Afternic.com
www.afternic.com
There's a whopping 50,000 plus domain names for sale on the Afternic site. You pay nothing to add your name to the list of domains for sale or put your name up for auction. Handily you can search by top-level domain type as well as by category of name.

For those with deep pockets…
$2,500,000 for Ecash.com
$11,000 for Internetbank.com
$25,000 for WeddingDay.com
$250,000 for Cocktails.com

Bagging a bargain…
$125 for DotNut.com
$1,000 for Badboy.co.uk
$250 for Wewillsellyourhouse.co.uk

Domain Race
www.domainrace.com
Domain Race landed the job of selling the covetable woman.com, airline.com and jeans.com names. The latest bid information is only available for some of the domains for sale.

For those with big pockets…
$500,000 for AirLine.com
$500,000 for PublicRelations.com
$50,000 for Paparazzi.com

Hit Domains
www.hitdomains.com
Hit Domains calls itself a cyber estate agent and you can sell, buy and rent domains here. A music industry domain auction is coming soon; the names for sale include RecordingArtists.com, MusicPublishers.com and RecordCompanies.com.

For those with big pockets…
$500,000 for Bondtrader.com
$50,000 for InvestmentWarehouse.com.
$888,000 for Winningstreak.com

Bagging a bargain…
$2,500 for the appropriately named ShoestringBudget.com.

And here's one final site that might interest you:

Company Sleuth
www.companysleuth.com
Amongst other information you can find out what domain names the big companies are registering at Company Sleuth. Always makes for interesting reading.

Gail Robinson is a freelance Internet writer based in the UK
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